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DURASHINE^® is the flagship retail brand of Tata BlueScope Steel, that offers roof and wall cladding solutions. The brand manufactures and sells roll formed colour coated steel roof & wall sheets, structural products and accessories. Launched in the year 2008, the brand has won several awards and is the most preferred choice in this segment. Recently DURASHINE^® has been recognised as “India’s Number 1 Brand” second time in a row for Best Color Coated Steel Sheet Category by International Brand Consulting Corporation, USA.